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Unlock your true revenue potential
Lawyer BookBuilder® is a premier business development training & implementation program for lawyers.
Decades of Thought Leadership
As Managing Partner and the main business generator for a 60-lawyer corporate, litigation and securities law firm, I was very excited when I found the Lawyer BookBuilder program. So much so that I poured through the materials 3 times in a month!
Before watching your program, I have consistently generated between $10-$12mm of personal business, and since implementing numerous of your strategies and tactics, I’m on pace conservatively to collect between $16-$18 MM+ this year.
In all, I would highly recommend this program to any serious lawyers who are looking for fresh ideas and motivation to quicky and credibly grow their practice beyond what they likely thought was possible.
Joseph Lucosky
Managing Partner, Lucosky Brookman
TRANSFORM YOUR PRACTICE
A turnkey program for lawyers to Supercharge Growth.
100s of Actionable Tactics
A proven blueprint for growth, refined over 30 years of coaching.
10 Modules, 34 Video Lessons
Packed with the key techniques used by top earning lawyers.
Step-by-Step Guides
Cohort group and accountability frameworks to empower action.
Everything you need to reach your next level
A vast tool kit of tactics, systems, and resources to help you build your dream book of business.
- Modern and comprehensive curriculum
- Created by the #1 voted coach in the USA
- Based on training 10,000+ lawyers at 230+ law firms
- 34 self-guided video lessons, accessible 24/7
OUR CLIENTS
Trusted by 230+ Law Firms Globally to Grow Revenue
We've worked with over 230 law firms worldwide to empower lawyers with proven techniques to attain unparalleled business development success.
Learn the secrets of the masters to grow your practice like never before.
Representative Former and Current Clients
#1 Legal Revenue Expert
Your Digital Coach
David H. Freeman, J.D. is a business development expert, former lawyer, and two-time best-selling author whose impact growing law firm revenue spans three decades. He has trained and coached more than 10,000 lawyers at over 230 law firms worldwide. David was voted the #1 business development coach in the U.S. for many consecutive years, which led to his induction into the National Law Journal Hall of Fame.
David and his team created the Lawyer BookBuilder® online course and group accountability system to share his proven systems with a broader audience for a fraction of the cost of live coaching.
Beyond the legal world, David can be found on the tennis court, studying Maltese history, and attempting to sing along to the soundtrack of Hamilton . . .
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Lawyers Trained
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Years of Experience
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Books Written, 2 Bestsellers
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Voted Coach, NLJ
TESTIMONIALSWhat Your Peers
What Your Peers
Are Saying
Our attorneys found Lawyer BookBuilder immensely helpful to grow their knowledge and expertise in business development. The leader's guide made it easy for our Partners to implement. Excellent program! Highly recommend!
Aimee Panichella McKinney
Chief Marketing Officer, Dunlap Bennett & LudwigI really enjoyed using the Lawyer BookBuilder program. Applying some of the techniques, I have been able to strengthen relationships and bring in notable clients to my law firm.
Sarah Fernández
Associate, Zuber Lawler LLPDavid helped me revolutionize my practice. By shifting my mindset and applying few of David's suggestions, I more than doubled my originations in a year.
Allen Denson
Partner, Morgan, Lewis & Bockius LLPHiring David was a home run for us. In fact, many of our top billers have been coached by him. We have used a variety of coaches and trainers focused on a variety of target groups, and David is the first one that has been able to customize his system and approach to hit each individual's target. He is fantastic.
Jay Felton
Executive Committee Member at Lathrop GPM LLPBefore using David's approaches, I was stuck figuring out how to get more work from a potentially huge client. After applying his techniques, we're now attracting new matters and we've brought in millions in new revenue for both me and others in my firm.
Jamie Head
Partner, Hunton Andrews Kurth LLPThe Lawyer BookBuilder program is very impressive. It provides effective tactics as well as motivation and delivers in a clear and digestible format. The modules are packed with practical and effective techniques for generating business. Overall, this is a high-quality course and it delivers great value.
Mark C. Karkazis
Senior Manager of Business Development, Am Law 40 firmProgram Overview
Explore the Curriculum
Module 0 - Set the Stage
Welcome to the Lawyer BookBuilder® program! In this introductory module, gain insights into the program's structure and target outcomes, explore your personal motivators, understand the mindset of successful rainmakers, and encounter a unique interpretation of E=mc2.
Note: All modules within the Lawyer BookBuilder program include a quiz and worksheets to support learning and implementation.
Module 1 - Build the Right Habits
Explore the critical process of developing impactful business development habits. This module underscores the significance of cultivating the right habits and provides strategies to "guarantee" consistent implementation. Gain insights into shaping effective habits that ensure success in your legal practice. Explore ways to guarantee the integration of key steps throughout the program, setting the stage for a transformative journey towards becoming an outstanding rainmaker.
Module 2 - Construct a Customized Plan
Craft the initial draft of your personalized business development plan. This module guides you in reflecting on your strengths, envisioning a desirable future, and building a plan to achieve it. As you progress throughout the course, we will continually refine your plan to align with your evolving career goals.
Module 3 - Craft a Personal Brand
Identify strengths and unique traits to stand out. We will explore personal branding, emphasizing the importance of self-presentation, internal and external aspects of personal branding, the battle of the bios, and how to engage in memorable conversations for relationship-building. The module concludes with our proprietary Bio Upgrade Worksheet.
Module 4 - Grow Internal and External Networks
Discover and optimize 11 powerful personal networks. Prioritize and develop relationships within your most important networks, efficiently organize contacts for regular top-of-mind presence, and learn approaches for developing new contacts and strengthening existing relationships. Uncover strategies in "My Amplifiers" to broadcast your message and brand to a broader audience. Elevate your network-building skills and make a lasting impact on your professional relationships.
Module 5 - Deliver “Wow” Levels of Service
Explore the intricacies of delivering "Wow" levels of service, where top rainmakers' best practices are unveiled to set you apart from the crowd. Explore the reasons for elevating your service game and why it's crucial in a professional context. Discover numerous tactics to deliver exceptional service and stand out. This module is designed to equip you with the tools and insights to provide outstanding service, leaving a lasting impression on clients and colleagues alike.
Module 6 - Get and Maximize Meetings
Uncover strategies to prepare for meetings, elegantly request them, and enhance your effectiveness during key interactions. Explore the mindset necessary for seeking meetings and learn specific tactics to approach key individuals comfortably. Maximize the impact of your meetings with structured approaches and valuable tactics to make the most of professional meetings, a crucial skill for legal professionals.
Module 7 - Stay Top-of-Mind
Delve into a myriad of powerful techniques to remain at the forefront of people's thoughts, a crucial skill for advancing your career. Equip yourself with over 20 diverse approaches to consistently engage with key audiences.
Module 8 - Master Cross-Selling
Uncover a variety of strategies to enhance the flow of internal opportunities, both as the giver and receiver of work. Understand the reasons for focusing on cross-selling efforts, acknowledge the challenges, and devise solutions. Explore specific tactics to increase cross-selling activity and significantly improve your odds of bringing in work. Download essential resources like Cross-Serving Internal Presentations, the Giver Worksheet, the Receiver Worksheet, and the Cross-Serving Meetings Worksheet. Elevate your cross-selling expertise and make a lasting impact on your professional development.
Module 9 - Lock It In and Measures
This sections locks in what you have learned. You will choose measures that can chart your progress along your path toward building and growing your dream book of business.
Explore the ProgramReach Out to
Reach Out to
Get a Demo
Explore how the Lawyer BookBuilder program can help you achieve your next level. Reach out today.
Explore the Program
Reach Out to Get a Demo
Explore how the Lawyer BookBuilder program can help you achieve your next level. Reach out today.
PROGRAM BENEFITS
If you complete this program, you will
Grow Revenue
Land your dream clients and built the book of business you've always wanted.
Save Time
We've spent 30 years refining the blueprint of success for you.
Establish Systems
Set up effective and scalable systems for business development.
Build Your Practice
Find your unique angle and work with the type of clients that interest you.
Enroll NowTake Your Career to
Take Your Career to
the Next Level
Complete Program
$2,500100% Money Back Guarantee*
Bulk discounts available
(Annual renewal available for 10% of fee paid)
(Annual renewal available for 10% of fee paid)
- 10 modules with 34 video lessons, containing hundreds of techniques used by the top rainmakers.
- A blueprint for revenue growth refined over 30 years of training and coaching over 10,000 lawyers worldwide.
- Supporting materials - Worksheets, checklists, scripts, and accountability processes.
- Advanced adult learning techniques to enhance retention and drive implementation.
- Self-paced, online format for 24/7 unlimited access.
- A comprehensive Leaders Guide to help firms run the entire program internally.
- Eligible for CLE in some states. See the FAQ below for details.
- Ongoing support to enable internal implementation.
STILL WANT TO LEARN MORE?
Join A Live Session
10Jan
Bio Writing Workshop to Cut Through The Noise
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- Online - 9am PST / 12pm EST
17Jan
Cross-Selling Tips and Best Practices
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- Online - 9am PST / 12pm EST
24Jan
How to Get Meetings then Maximize Them
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- Online - 9am PST / 12pm EST
CLEThis Program is Approved
This Program is Approved
for CLE Credit in
Kansas
2 hours of LPM credit
Louisiana
4.17 hours of General credit
Minnesota
4 hours of Self-Study credit
New York
5 hours of LPM credit
North Dakota
4 hours of General credit*
*Note: North Dakota does not pre-approve on-demand courses, you will receive a Certificate that can be used to self-report your CLE.
Texas
4 hours of General credit
West Virginia
5.02 hours of General credit
Wyoming
4 hours of General credit
FAQ’S
Frequently Asked Questions
*What are the details of the money-back guarantee?
We're extremely confident you're going to love this program, therefore we're happy to offer a 100% money-back guarantee! The details are as follows:
FULL PROGRAM: If you're not satisfied, as long as you email us within 30 days of signing up for the program and demonstrate you've watched at least half of the video lessons, we'll provide a full refund of the purchase price.
We're a larger firm and we'd like to white label this program to make it feel more homegrown and customized, can we do that?
Yes!
Depending on what you'd like to do, for an additional fee we can replace the Lawyer BookBuilder® branding with your own, add new video segments (for example, an introduction from the Managing Partner describing the importance of this program to lawyer development and to the overall health of the firm, interviews with your lawyers discussing how they approach certain topics, descriptions of various internal tools and processes etc.) and add downloads and links to your materials.
Will these strategies work for lawyers in any practice area?
The lawyer marketing and business development tactics contained in this course apply to almost every type of lawyer in private practice. However, before purchasing the program, please review the modules to confirm the topics apply to the needs of growing your practice.
That said, plaintiff’s lawyers and others who rely mostly on social media and other forms of advertising to generate their business may need different techniques than presented in this program. If you’re looking to grow your practice in that manner, we do not suggest purchasing this program.
What is the backstory of this program?
Right after David Freeman graduated from law school, when he took a break from the climb and (literally) tried his hand as a professional tennis player. From that experience, 1) he learned it’s really hard to become a professional tennis player, and 2) he developed a lifelong passion for studying techniques that lead to higher performance.
After practicing law and working in other fields, he became a business development trainer and coach for lawyers, utilizing high-performance principles to help lawyers and firms tap into more of their potential and generate more revenue.
Fast forward over 28 years, during which he authored and co-authored 14 books and traveled worldwide training and coaching thousands of lawyers at hundreds of firms of all practices and sizes, from many of the world’s largest to solo practitioners. During that time, he was recognized as a leader in the field based on being inducted into the National Law Journal Hall of Fame, having been voted the top business development trainer and coach in the U.S. for many years, and for having two of his books attain all-time best-selling status.
Then, COVID hit …
Work slowed and travel stopped while firms assessed their situations. During this lull, David went deep into studying techniques for remote learning, using tools like virtual technology and online courses. A few months into the pandemic, lawyers and firms began reaching out, saying they needed business development help more than ever. This inspired David to create Lawyer BookBuilder™, an online course that, for the first time, captures all of his “greatest hits” in one virtual program.
The vehicle of an online program allows David to share his techniques with a much wider audience, at a fraction of the cost of his in-person training and coaching. This online planning and implementation system shares best practices used by highly successful rainmakers, and it’s packed with mindsets, strategies, tips, exercises and nudges designed to help lawyers achieve breakthroughs that can literally transform their careers.
That said, plaintiff’s lawyers and others who rely mostly on social media and other forms of advertising to generate their business may need different techniques than presented in this program. If you’re looking to grow your practice in that manner, we do not suggest purchasing this program.
If we purchase the Lawyer BookBuilder® program for a group of lawyers in our firm, how can we support their efforts?
We're happy to get on a call to help you develop approaches your internal team can implement to deepen learnings and enhance accountability. If you need more and seek our support, we have services we can provide, such as follow up accountability sessions, to help drive ongoing implementation.
That said, plaintiff’s lawyers and others who rely mostly on social media and other forms of advertising to generate their business may need different techniques than presented in this program. If you’re looking to grow your practice in that manner, we do not suggest purchasing this program.
Do you collect my payment information?
No. Transactions are done through Stripe or PayPal so we have no access to your payment information.
That said, plaintiff’s lawyers and others who rely mostly on social media and other forms of advertising to generate their business may need different techniques than presented in this program. If you’re looking to grow your practice in that manner, we do not suggest purchasing this program.